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    We help Life Science companies

    leverage opportunities in Latin America for rapid sales growth

    OUR SERVICES
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    With our own tools and methodology

    we build the intelligence you need to regionally expand your business

    CONTACT US

Problems we solve & Opportunities

We understand the challenges faced by companies expanding into Latin America. Rely on In-situ to reduce time to market entry, to accelerate product introduction, to optimize customer acquisition, and to design and leverage digital marketing tools for your business.

Overcome barriers international
companies face with regional
market and regulatory differences
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Compile, analyze, and validate
hard to find Latin America specific
market intelligence
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Assist with budget optimization
using third party marketing
approaches that are region
specific

Research Biotech - Industrial Biotech - Plant and Animal Health HID - Bioproduction - Human Genetics
Contact

WE ARE AWESOME

Our team is based in Brazil, Chile and USA and this capilarity has enabled our business to build a solid network of professionals, startups and companies, providing us the ability to build teams across Latin America customized by project, segment and expertise.

Tomás Mardones
Tomás Mardones

Tomás brings a scientific and commercial background, plus solid experience as Latin America Life Science Sr. Marketing Manager for a leading global company. He has managed local country offices both for distributors and for multinational companies; has a strong customer focus, continuously reaching business targets and creating long term commercial relationship.

MARCELO BRAVO
MARCELO BRAVO

Marcelo brings 25 years experience in the Life Sciences industry. He has held roles in R&D, Manufacturing Operations, Regional Marketing, Sales and Channel Management. He has a deep market knowledge in molecular diagnostics, bio process and academic segments and over 15 years of experience in the Latin American region working as Senior leader on Business Development, Sales Operations and Customer support.

Anthony Favello
Anthony Favello

Tony has 30 years of molecular biology experience both in the
laboratory and lab management, and in various marketing organizations. He has held roles in Product Management, Regional
Marketing (both Latin America and Asia Pacific) and Global Marketing. Tony combines classic marketing tools with “out of the box” approaches to form creative solutions to business needs .

Rachel Frota
Rachel Frota

Rachel has extensive experience in B2B with more than 6 years working with a leading global company in the Life Science industry. She has led e-commerce operations in 3 Latin American countries (Brazil, México, Chile) accomplishing 2-digit growth for several years in a row, and built and implemented solid digital marketing strategies to drive achievement of business objectives

How We Can Add Value To Your Business

In-situ is your strategic and tactical partner providing Advice, Planning, and Execution of all your marketing activities to drive better results.
You can combine one or more of our services to best address your business needs. Flip our cards below to discover many ways we can boost your strategy.

GO TO MARKET MAP

Brands X Channel X Country

Obtain accurate commercial information, organized by brand in each country

Brands X Channel X Country

• Map of commercial channels by country
• Brands presence

Distributors Profile

Know distributors characteristics
and SWOT analysis

Distributors Profile

• Distributors characteristics
• Specific niche market analysis

Concentration of the Industry

Competitive rivalry
analysis

Concentration of the Industry

•Selected products level of
competitiveness in market
•Technology maturity

REALITY CHECK

Market Size & Segments

Obtain accurate market size and growth estimations
in-situ

Market Size & Segments

• Market size estimation and CAGR
• Niche markets estimation

Restrictions

Get regulatory and operational basic guidance
in-situ

Restrictions

• Basic regulatory scenario
•Trade agreements in the region

Trends

Political, Economical and Funding relevant trends
in-situ

Trends

•Funding
•Industry political and economical

Voice of Customer

Get feedback on new products, product ideas, and brand perceptions

Voice of Customer

• Focus groups
• In depth interviews

ROLL UP SLEEVES

Digital Marketing

Drive measurable results with best online strategy for your business

Digital Marketing

• Tools Dev. & Implementation
• Lead Generation
• Marketing Analytics
• Growth Hacking

Science Marketing Content

Develop content with scientific accuracy and relevance to your audience

Science Marketing Content

• Translations
• Content creation

Value Proposition & Pricing

Leverage your product value and reduce cost perception of the buying decision

Value Proposition & Pricing

• Value proposition construction
• Pricing analysis

Branding

Define voice, tone and visual concept to align with current strategy

Branding

• Brand Surveillance
• Positioning
• Logo Design
• Brand Guide
• Campaigns

CUSTOMIZED

Market Gaps & opportunities

Detailed market analysis to support product launch or business development and acquisition

Market Gaps & opportunities

• Customized

Market Research

Understand competitive landscape, go to market strategies, pricing models and product life cycle models

Market Research

• Customized

Market Plans

Execute an optimized strategic and tactical marketing plan designed to achieve sales goals

Market Plans

• Customized

Strategic Positioning

Identify which application your technology excels at, what solutions customers need, and map buyer persona

Strategic Positioning

• Customized

Recent Posts

2 Lessons from Theranos for Latin America
  • July 24, 2019
  • Innovation / Uncategorized
2 Lessons from Theranos for Latin America

Image source: Revista Galileu As Theranos’ case is advancing to a new phase in court, and after reading the very well researched book

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