We understand the challenges faced by companies expanding into Latin America. Rely on In-situ to reduce time to market entry, to accelerate product introduction, to optimize customer acquisition, and to design and leverage digital marketing tools for your business.
Overcome barriers international
companies face with regional
market and regulatory differences
Compile, analyze, and validate
hard to find Latin America specific
Assist with budget optimization
using third party marketing
approaches that are region
Our team is based in Brazil, Chile and USA and this capilarity has enabled our business to build a solid network of professionals, startups and companies, providing us the ability to build teams across Latin America customized by project, segment and expertise.
Tomás brings a scientific and commercial background, plus solid experience as Latin America Life Science Sr. Marketing Manager for a leading global company. He has managed local country offices both for distributors and for multinational companies; has a strong customer focus, continuously reaching business targets and creating long term commercial relationship.
Marcelo brings 25 years experience in the Life Sciences industry. He has held roles in R&D, Manufacturing Operations, Regional Marketing, Sales and Channel Management. He has a deep market knowledge in molecular diagnostics, bio process and academic segments and over 15 years of experience in the Latin American region working as Senior leader on Business Development, Sales Operations and Customer support.
Tony has 30 years of molecular biology experience both in the
laboratory and lab management, and in various marketing organizations. He has held roles in Product Management, Regional
Marketing (both Latin America and Asia Pacific) and Global Marketing. Tony combines classic marketing tools with “out of the box” approaches to form creative solutions to business needs .
Rachel has extensive experience in B2B with more than 6 years working with a leading global company in the Life Science industry. She has led e-commerce operations in 3 Latin American countries (Brazil, México, Chile) accomplishing 2-digit growth for several years in a row, and built and implemented solid digital marketing strategies to drive achievement of business objectives
In-situ is your strategic and tactical partner providing Advice, Planning, and Execution of all your marketing activities to drive better results.
You can combine one or more of our services to best address your business needs. Flip our cards below to discover many ways we can boost your strategy.
Obtain accurate commercial information, organized by brand in each country
• Map of commercial channels by country
• Brands presence
Know distributors characteristics
and SWOT analysis
• Distributors characteristics
• Specific niche market analysis
•Selected products level of
competitiveness in market
Obtain accurate market size and growth estimations
• Market size estimation and CAGR
• Niche markets estimation
Get regulatory and operational basic guidance
• Basic regulatory scenario
•Trade agreements in the region
Political, Economical and Funding relevant trends
•Industry political and economical
Get feedback on new products, product ideas, and brand perceptions
• Focus groups
• In depth interviews
Drive measurable results with best online strategy for your business
• Tools Dev. & Implementation
• Lead Generation
• Marketing Analytics
• Growth Hacking
Develop content with scientific accuracy and relevance to your audience
• Content creation
Leverage your product value and reduce cost perception of the buying decision
• Value proposition construction
• Pricing analysis
Define voice, tone and visual concept to align with current strategy
• Brand Surveillance
• Logo Design
• Brand Guide
Detailed market analysis to support product launch or business development and acquisition
Understand competitive landscape, go to market strategies, pricing models and product life cycle models
Execute an optimized strategic and tactical marketing plan designed to achieve sales goals
Identify which application your technology excels at, what solutions customers need, and map buyer persona